Resources

Practical writing, not filler.

Local SEO, real redesigns, and AI search — the same things we actually do for clients, written out plainly.

Local SEO for Central Ohio Service Businesses: Where to Actually Start

Most local SEO advice is generic. Here's what actually moves the needle for a Columbus-area service business, in the order it actually matters.

6 min readRead

Website Design

What a Real Website Redesign Includes That a $500 Template Doesn't

Template builders and a custom-built site can look similar in a screenshot. The difference shows up in what's actually happening underneath — and in what you own when it's done.

7 min readRead

AI Search / GEO

AI Search & GEO: How Small Businesses Show Up in ChatGPT and AI Overviews

Search isn't just Google's ten blue links anymore. Here's what GEO actually means, in plain terms, and what a small business can realistically do about it.

6 min readRead

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