A website that launches and never changes again isn't really finished — it's just parked. Care plans are Phase 4's answer to that: hosting, security, and backups on the low end, and active, monthly growth work — implemented, not just reported — the higher you go.
The differentiator is Authority, the top tier: a graded monthly AI search visibility report tracking whether ChatGPT, Perplexity, and Google's AI Overviews actually name your business when someone asks the question you're the answer to. It's the same kind of audit Phase 4 already runs on every care-plan client, scored so the number moving is something you can see, not something you have to take on faith.